![]() 5 days ago Web Doritos Crash Course 2 is a 2.5D sidescrolling platforming advergame developed by Behaviour Interactive for the Xbox 360. With an audience of over 112 million viewers worldwide, getting an advertising spot during the game is a chance for brands to reach new customers and promote themselves unlike any other. Doritos Crash Course 2 Xbox Live Arcade Download (Delisted. To be distinct among the crowds is one of the best things a brand could wish for.The Super Bowl is the biggest marketing opportunity of the year of advertisers. In using UGC, Doritos changed the course of TV marketing, bringing it back to the consumers to produce real, authentic content that the average person could relate to.Īs my own co-authored research has found, Super Bowl ads that are unique from other ads in the current Super Bowl but consistent with the brand's positioning tend to be the most effective.Slightly weird, outrageous, filled with curveballs, and funny in a “what-did-I-just-see” way, Doritos marketing strategy was to produce ads that were recognizable beyond a doubt. ![]() can be re-downloaded from the users Download History in the settings. The Crash the Super Bowl Contest went on for over 10 years until 2016, and it paved the way for user-generated content use in advertising. Doritos Crash Course 2 is an Xbox Live Arcade Game (XBLA), released for the.
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